Pastels and Pop is an ethnic designer label inspired by the vibrant handcrafting culture of India. Our handcrafted products include Punjabi juttis, mojaris, khussas and Indo-Western clothing.
We believe that the rich heritage of Indian craftsmanship is best seen in the smallest towns and villages of our country. And our design philosophy is heavily influenced by this great tradition.
Our team has gone back to the roots, traveling far and wide, deep into the country, to bring back gifts from each region; unique gifts from many parts of India, that fit seamlessly into the designs we create.
Pastels and Pop was built on three core principles:
- Think handicraft : We believe that what we wear is best made by hand. From handpicking even the smallest sequins and finding the perfect fabrics, to crafting our products and applying finishing touches, we connect with every process of making our product directly with our hands. What you receive would be the result of a tireless but honest day’s work of our artisans and our team.
- Value and reward craftsmanship : We believe that our artisans are the true driving force of our company. They not just bring their sartorial prowess along with them but also their stories; they help us stay connected to the pulse of our culture. Compensating them above market standards is only a small gesture; they have become a part of our family.
- Customer satisfaction : We really feel that Pastels and Pop is a brand owned by you, our customer. This is because all our decisions, from design to everyday operations, are taken with the potential customer in mind. We actively ensure that no question remains unanswered, be it through message, email, or social media. Every care is taken to make sure that your Pastels and Pop experience is one that will bring a smile on your face.
We believe our humble beginnings will prove to be a strong foundation for the fashion ecosystem we are excited to build. Come, be a part of the P&P cavalcade; we are only getting started!
Even with her Master’s degree in Computer Engineering from the US (and a successful career at a Fortune company in California), Neha wanted to nurture those creative juices. She oversees every facet of the business, while also creating growth strategies to firmly establish the brand on the global fashion map.
Akanksha always knew that she wanted to make things. Having been inspired by the rich culture of Punjab (where she spent most of her summers) this Bangalore-based engineer finally gave up her stint at a software giant to pursue her passion. A detail-oriented designer, Akanksha is closely involved with the creative execution of the label, working with local artisans.
Head of Customer Relations What’s a superlative shopping experience? Just ask Aarti, the people powerhouse who has her ear to the ground. The Business Management graduate from Bangalore focuses on client satisfaction and feedback, even as she spearheads Cinderella, the brand’s CSR initiative. Part proceeds of Pastels & Pop go to Indian non-profit organisations