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P&P Initiative

The gift of Shoes 

Bringing Joy, a Pastels and Pop Initiative

Cinderella doesn't have to be just a fairy tale. And YOU can help bring that story to life - in a special way.

When we visited the Nemadi Mane foundation during Diwali, we were moved by how our Juttis could bring such joy to these little Angels. These innocent girls, and many others, are not as fortunate as we are - but they are all Princesses at heart.

That is why we at Pastels & Pop pledge to take them one step closer to being just that. We are extremely proud to announce a special new commitment - for every five pairs of P&P Juttis we sell from today, one brand new pair of Pastels and Pop Juttis will be gifted to a child in need.


Shop our online store and buy yourself a pretty pair of Juttis today. You might just be the Fairy Godmother to a Cinderella