Our Story

Founders

Inspired by the vibrant heritage of India, Pastels and Pop brings to you a refreshing perspective on authentic Indian handicraft through an assortment of beautifully crafted juttis, which have redefined the industry standard for grace and grandeur.

The Chhabra sisters, Akanksha, and Aarti, started Pastels and Pop back in July 2015 to introduce this beautiful punjabi handicraft to the people in South India.

Worn by many leading ladies of Bollywood like Anushka Sharma, Sonam Kapoor, Karisma Kapoor, Sara Ali Khan, Kriti Sanon, Sonakshi Sinha, Malaika Arora, Taapsee, Diya Mirza, Parineeti Chopra and more along with features in leading fashion publications such as Grazia, Femina, Vogue, Hello, India Today and others, and with the love of clients from all over the world, Pastels and Pop is now one of the most adored jutti labels internationally. 

pastels and pop design philosophy

PHILOSOPHY

 

At Pastels and Pop, we believe that what we wear is best made by hand. From handpicking even the smallest sequins and finding the perfect fabrics, to crafting our products and applying finishing touches, we engage deeply with every process of making our product directly with our hands. Our team of highly skilled artisans and craftsman all learned their craft from generations before them and every pair we create is made with love and care combining age old techniques with modern aesthetics. All our collections have been influenced by two aspects: the varied needs of an ever-growing clientele, and ensuring that the design is consistent with our ethos - luxury with comfort.